Freshippo’s Own Brand Enteres Australia’s Asian Supermarket eBest

On September 11, according to the official announcement from eBest, an online Asian supermarket in Australia, Freshippo’s private label products are officially available on its platform. This year, Freshippo has further accelerated the pace of its supply chain opening up overseas, with products entering the markets of the United States, Singapore, and other regions.

In April of this year, Freshippo’s private label made its first attempt to go abroad by entering the Chinese supermarket H Mart in the United States. The sales of the first batch of overseas products were impressive, with Sichuan-style peppery sauce and saucy sesame dressing selling out within two months, while products like marinated sauces, dried noodles, and soda crackers saw monthly sales double. At the beginning of August, Freshippo launched leisure snacks and Chinese side dishes more suited to local eating habits in the Southeast Asian market.

It is reported that the SKU of Freshippo’s private label products entering Australian supermarkets has increased by 40 compared to before, including previously successful snacks, sauces, and staple food categories, as well as newly added water beverages, soup bases, and porridge ingredients. With the Mid-Autumn Festival approaching, Freshippo’s first batch of products arriving in Australia includes typical Chinese specialty products such as Sichuan-style marinated sauce, black rice porridge ingredients, and water chestnut mulberry soup bases; additionally, there is a selection of popular domestic snacks and Freshippo’s own brand fruit juice products.

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