Xiaomi Enters South Korea Market, No Plans for EV
On January 15th, Xiaomi officially entered the South Korean market, opened an official online store, and launched the Xiaomi 14T series and REDMI Note 14 Pro 5G phones.
Xiaomi Korea held its first press conference at the Four Seasons Hotel in Jongno-gu, Seoul after the establishment of Xiaomi Korea, introducing Xiaomi‘s business development plan in South Korea.
Xiaomi has not yet announced plans to launch its electric vehicles in South Korea. Jony Wu, head of Xiaomi Korea, stated that from a strategic perspective, the company will focus on the Chinese electric vehicle market for the next three years.
The bottom of the official website of Xiaomi in South Korea displays products such as Xiaomi cars and Xiaomi robot dogs, but only promotional videos are available.
According to the introduction, Xiaomi will first focus on the online market in South Korea. Starting from today until early February, they will sequentially launch five products: smartphones, televisions, wearable products, power banks, and robotic vacuum cleaners. Afterwards, they will open physical stores to provide customers with a comprehensive range of services including experience, shopping, and after-sales service.
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