Industry

Bilibili’s League of Legends S11 Live-Streaming Reaches Peak Popularity of Nearly 500 Million People

Nov 08, 2021, 15:22pm2021/11/08 15:24:49 Pandaily

Chinese e-sports team Edward Gaming (EDG) on Sunday defeated DWG KIA (DK) to become the champion of the S11 Global Finals of League of Legends. During the live-streaming of the competition on Chinese video platform Bilibili<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />, about 500 million people were watching the race at the same time. The cumulative number of live-streaming viewers increased by over 20% year-on-year.

In August 2020, Bilibili<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> reached a strategic cooperation with Riot Games, obtaining exclusive live-streaming copyright in the Chinese mainland for three consecutive years from 2020 to 2022.

Bilibili<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />‘s uploaders also combined the game with music, dance, technology and other content to launch creative videos. As of November 6, the number of videos related to the event exceeded 300,000, a year-on-year increase of over 100%. The total broadcast volume of related videos exceeded 2.5 billion, an increase of over 40% compared with S10 last year.

SEE ALSO: Chinese Team EDG Wins League of Legends S11 Championship

During S11, Bilibili<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> launched the first barrier-free live-streaming room in the e-sports competition. By introducing Iflytek’s technology, subtitles were provided for hearing-impaired game lovers. At the same time, Bilibili<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> cooperated with a professional sign language interpretation team to provide services in the broadcast of competition results and post-competition interviews. As of November 6, Bilibili<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />‘s barrier-free live-streaming room attracted nearly 6 million viewers.