China’s e-commerce giant Alibaba Group kicked off its 2019 11.11 Global Shopping Festival, taking the annual celebration into its second decade with a focus on “new consumption,” “new business” and contributing to a greener society.
“Our goal is to stimulate consumption demand and support lifestyle upgrade in China through new brands and products,” said Fan Jiang, president of Taobao and Tmall. “We will enable merchants in China and around the world to grow their businesses through data-driven product innovation and consumer insights, as well as leverage our recommendation technology and content-driven user engagement to delight consumers in urban coastal cities and less-developed areas of China.”
“Given its scale, minimizing environmental impact is essential and our technology will ensure it is a green 11.11 Global Shopping Festival,” Jiang added.
Of the 200,000 participating brands, more than 22,000 are international brands from 78 countries and regions.
To celebrate the occasion, Alibaba
“The success of our focus on less-developed markets in China is reflected in our new customer acquisition growth,” said Alibaba
A star-studded gala in Shanghai will count down to the world’s busiest 24 hours of shopping on the evening of November 10.