Alibaba’s Office Communications Software DingTalk Appoints New COO

Mar 17, 2022, 13:14pm2022/03/17 13:14:10 Pandaily

DingTalk, an office software product owned by Alibaba<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> Group, has recently completed a round of personnel adjustments, 36Kr reported on Thursday. Ku Wei, general manager of the IoT business unit within Alibaba<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> Cloud, has taken up the post of COO of DingTalk, becoming responsible for the large-scale customer group strategy and commercialization of DingTalk.

How to commercialize and make profits is the key question for DingTalk, which has garnered 500 million users in the past seven years. The new COO is expected to speed up this process.

Before joining Alibaba<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />, Ku served as deputy general manager of China Unicom’s marketing department and Unicom VSENS. At the end of August 2016, Ku joined Alibaba<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> and has served as general manager of Alibaba<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> Cloud’s IoT business and Tmall Genie.

Previously, Alibaba<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> Cloud’s customers were mainly from large enterprises, while DingTalk was mainly for small and medium-sized enterprises in need of quick response functions. In September 2020, after Alibaba<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> promoted the strategy of integrating Alibaba<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> Cloud and DingTalk, DingTalk expanded the serving scope of Alibaba<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> Cloud, while Alibaba<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> Cloud brought more complete digital service capabilities for DingTalk, especially for large and medium-sized customer groups.

“In the past six months, about 40 or 50 consumers of Alibaba<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> Cloud such as Country Garden, Muyuan and Risen Energy have received DingTalk’s services,” said DingTalk president Ye Jun.

Regarding commercialization, Ye once said in an interview that Chinese enterprises still have a long way to go in the digitalization of organizations and businesses. About 43 million small and medium-sized enterprises in China invested between 100,000 yuan to over tens of millions in IT, generating significant market space.

DingTalk has made many attempts in commercialization, including launching software, hardware, commercial versions and so on. Ku Wei’s joining will lead DingTalk to release more commercial products in 2022.

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