Luckin Coffee, the company that is mainly known in the West for giving Starbucks a really hard time in China, is more than just another gastronomic novelty, it’s a phenomenon that reveals a lot about the changing nature of Chinese consumption.
Greg Grigorian
Greg has worked with international media brands like Time Out and GQ exploring issues related to business, culture and society but his obsession with China brought him to Beijing where he is currently investigating innovations and indulging in the intricacies of the local cuisine. He’s a lover of bold tech and an aspiring musician, who will talk your head off about why the 90s were the best era in the pop music history.
