Paul Denlinger worked in advertising (Ogilvy & Mather) and with early-stage Chinese startups (Sina.com), living in Beijing, Shanghai, Shenzhen, Hong Kong, Taipei and the US. He has a following of 38K on the US question-and-answer site Quora, and has also created a Facebook group with 35K members to help non-Chinese learn Chinese. Recently, he has started a digital marketing agency, ChinaBridge Digital Marketing, to help non-Chinese companies reach Chinese consumers through WeChat and other Chinese mobile apps. He can be reached by email at [email protected] and on WeChat at pdenlinger.