Industry

Baidu to Promote Livestreaming Feature for Mobile Ecosystem

May 13, 2020, 17:49pm2020/05/13 17:49:52 Isabel Wang

Baidu, Inc. today announced it will actively promote its livestreaming service in 2020 as a way to build its mobile ecosystem, Executive Vice President Dou Shen said at Baidu<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />’s Mobile Ecosystem Group (MEG) Conference.

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“Livestreaming reflects two goals of Baidu<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />’s mobile ecosystem building in the second half of 2020, which are ‘people’ and ‘services’,” Shen said. “Livestreaming not only improves real-time interactions between people, but provides customers with valuable services.”

Baidu<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> hopes to bring users not just content, but the producers and service teams behind it. To this end, the company’s mobile ecosystem will fully open up the internal platforms and products to ensure that each content creator’s work will have the opportunity to reach Baidu<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />’s 1 billion users, according to Shen.

The mobile ecosystem will continue to improve the capabilities of services, using a Smart Mini Program for users to obtain diverse one-stop services within the ecosystem.

The daily active users of Baidu<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />’s Smart Mini Program has reached 500 million, Xiaoli Ping, the general manager of Baidu<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> App said at the conference. The daily active users of Baidu<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />‘s core product, Baidu<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> App has reached 230 million. The entire Baidu<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> mobile ecosystem is growing with the number of monthly active devices running Baidu<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> mobile apps reaching 1.1 billion as of July 2019.