Chinese online video content provider Bilibili has joined forces with electric car innovator Tesla to provide in-car infotainment services. Bilibili will join YouTube, Hulu and Netflix as members of Tesla Theatre, which is Tesla’s in-car infotainment system. It will be available in all Tesla model’s worldwide in 2020, including the recently released Cybertruck.
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The main motivation behind the new addition of Bilibili is the high demand from Tesla’s Chinese customers, many of whom are Bilibili users. Bilibili specializes in content targeting Chinese millennials and Generation Z. In Tesla Theatre, users can only access the streaming service when the car is in parking mode and connected to Wi-Fi, making the system ideal for idle drivers and passengers waiting at a Tesla Supercharger station.
Wang Hao, Vice President of Bilibili’s Technology Center commented on the collaboration with Tesla, “The inside of an automobile is going to become increasingly more of an entertainment opportunity. We are aware that Tesla CEO Elon Musk is serious about creating an in-car infotainment system that provides the most amount of fun you can have in a car, and creating fun is what Bilibili specializes in.”
Bilibili is a publicly listed company traded on NASDAQ under the ticket symbol “BILI”. The entertainment company’s share price currently sits at $18.04.