Chinese video sharing website Bilibili released a brand new video called All the Videos You Love on Sunday.
“This is a video community that belongs to you,” the video said.
Bilibili encouraged users to record, create and share content in the video, while regarding video as an advanced tool for expression and content creation.
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Born as a subculture community in 2009, Bilibili has successfully entered the mainstream. Seen as a potential “YouTube of China,” the company went public in 2018. It’s now widely used by young Chinese people, with 172 million monthly active users as of the first quarter of 2020.