Crypto exchange Binance announced its exclusive, multi-year NFT partnership with Portuguese football legend Cristiano Ronaldo on Thursday.
The five-time Ballon D’or winner is joining forces with Binance to provide a one-of-a-kind experience for football fans worldwide with a series of NFT collections that will launch exclusively on Binance’s official NFT platform. Registered Binance users in select countries will also be able to purchase the collections using Binance Pay.
The first collection, slated to launch later this year, will feature iconic designs created in collaboration with Ronaldo. “Nothing is more important to me than the fans, so the idea of bringing unprecedented experiences and access through this platform is something that I wanted to be a part of,” says Ronaldo.
Through this partnership, Binance is taking the sports fandom experience to new levels. Moreover, it will build on existing partnerships with the Argentine Football Association, the Brazilian Football Confederation, and professional sports clubs S.S. Lazio (IT) and FC Porto (PT).