BYD Launches Yuan Plus Electric SUV in Costa Rica

Shenzhen-based automaker BYD announced on July 22 that its first A-class electric SUV based on the firm’s e-platform 3.0 architecture, known as the Yuan Plus in the domestic market, was recently launched in San Jose, Costa Rica. The move marks the debut of the Yuan Plus in the Americas.

The Yuan Plus adopts BYD’s latest Dragon Face 3.0 design language, equipped with lithium iron phosphate blade battery and a permanent magnet synchronous single motor, with maximum power of 150kW and maximum torque of 310Nm. The model is available in 430 km and 510 km cruising range (NEDC) versions.

As the official cooperative distributor of BYD in Costa Rica, Cori Motors has successively introduced several new energy BYD models, such as the Tang EV, Han EV and Yuan Pro (locally called the “S1 Pro EV”).

BYD previously stated that the electrification rate of public transport in Costa Rica is expected to reach 70% by 2035. According to official data, BYD has been the number one brand in Costa Rica’s new energy vehicle market for three consecutive years. In the first quarter of 2022, BYD’s market share of local new energy vehicles was about 50%, and its sales volume increased by 220% year-on-year.

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BYD is also gaining popularity in the global market. On July 21, BYD’s Japanese subsidiary held a brand launch conference in Tokyo, announcing its official entry into the domestic passenger car market, also unveiling three models: Yuan Plus, Dolphin and Seal. In order to better serve the Japanese market, BYD will set up sales and service outlets in all prefectures and counties in Japan by 2025.

BYD sold a total of 641,000 new energy vehicles in the global market in the first half of 2022, ranking first in the world. The company’s new energy vehicles have reached six continents, more than 70 countries and regions and more than 400 overseas cities.