Category: Runze Observation

Showing 3 of 3 posts in this category

Wukong’s Water Curtain Cave: When an IP Steps Into the Real World

The spectacle is striking not just for its success, but for what it represents: an experiment in breaking boundaries—between virtual and physical, between fan enthusiasm and brand strategy.

10/18/20256 min read

#cultural #Runze Observation

Culture Runze Observation

New Tea China: Brewing Culture Slowly, how Cha Yan Yue Se made it？

To understand Cha Yan Yue Se, one must begin in Changsha—a city often overlooked in China's economic narratives.

7/24/20256 min read

#Runze Observation

Runze Observation Culture

New Tea China: When the "Starbucks of the East" touches down in LA

In the end, CHAGEE’s story is both a tribute and a rejoinder: a tribute to 2,700 years of tea culture, and a rejoinder to the notion that global brands must flow westward to succeed.

7/23/20258 min read

#Runze Observation