The Electronic Cigarette Industry Committee of the China Electronics Chamber of Commerce released its Blue Book of Electronic Cigarette Exports on Tuesday. The report estimates that the country’s electronic cigarette exports will reach 186.7 billion yuan ($27.82 billion) this year, with exports of the first quarter already totaling 45.3 billion yuan.
According to the Blue Book, the exports of e-cigarettes in China was 138.3 billion yuan in 2021, an increase of 180% year-on-year. Among the over 1,500 e-cigarette enterprises in China, more than 70% enterprises were export-oriented.
Geographically, the Blue Book counts the scale of China’s e-cigarette export in different markets in the first quarter of 2021. Among them, the US market accounts for the largest proportion of 58% ($73.3 billion), the European Union and Britain account for 24% ($34 billion), Russia accounts for 8% ($9.7 billion), Southeast Asia and the Middle East account for 5% and 4%.
Although there has been some controversy in the development of e-cigarettes, many still want to consider the industrial value and explore the harm reduction technology that comes along with the new business model. In 2021, there were more than 1,500 domestic e-cigarette manufacturing and brand enterprises, more than 190,000 e-cigarette retail outlets, and nearly 100,000 e-cigarette supply chains and merchandise service enterprises. The domestic e-cigarette industry directly employs about 1.5 million people and indirectly employs 4 million people, totaling about 5.5 million people.
In addition, the regulation of e-cigarettes is also being strengthened. Since March this year, the Measures for Electronic Cigarettes Management and the National Standards for Electronic Cigarettes have been issued in succession. They put forward clear standards and requirements for compliance operations in production, wholesale and retail, as well as strengthening the protection of minors.