Cross-Border SaaS Marketing Firm QuickCEP Bags Pre-A Round Financing

QuickCEP, an SaaS marketing firm for independent cross-border e-commerce sites, announced on Wednesday that it has completed a pre-A round of financing totaling tens of millions of yuan, led by Fosun RZ Capital and followed by previous investor Chuxin Capital. Yuanhe Capital served as the financial advisor for the round. GrandVC participated in its angel investment round.

The funds are mainly to be used for investments in products, markets and R&D, as well as to attract outstanding sales and business talent in cross-border industries, and accelerate business expansion.

QuickCEP mainly serves independent cross-border e-commerce websites and direct-to-consumer (DTC) brands. With the help of a series of services, such as intelligent shopping guides, global social media marketing automation, overseas consumer behavior insight, DTC brands can research overseas consumers’ activity after entering the site, manage marketing services and oversee data assets.

QuickCEP helps DTC brands enhance their customers’ shopping experience and realize business growth and customer stickiness by providing operation services and marketing strategies. In addition, in order to improve the effectiveness of marketing, QuickCEP’s marketing center can deliver appropriate marketing content at the right time and through the right channels according to the portraits and labels of customers, thus helping enterprises to increase sales.

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Chen Guang, the founder and CEO of QuickCEP, said: “In the next few years, with the increase of traffic costs, traffic retention will become the core of independent station operations, and fine user operations are the key to traffic retention.”