Denza’s First Mid-Size SUV Concept Car Unveiled

At the 2022 Chengdu Motor Show, which opened on August 26, Denza, a joint venture between BYD and Daimler AG, presented its first mid-size SUV concept vehicle, INCEPTION, and its medium and large multi-purpose vehicle (MPV), Denza D9.

Denza D9 has already launched seven different models of its DM-i hybrid and pure electric vehicles, with prices ranging from 329,800 yuan to 459,800 yuan ($48,064-67,010). This was the first time that the concept car INCEPTION was unveiled.

The D9 model (Source: Denza)

The INCEPTION model is described as having three main features: wisdom and spirituality, scientific and technological power, and driving passion. The whole body of the car is in the shape of a coupe SUV, with elegant curved lines on the sides and a dual-layered design on the front. The first layer continues the front face of the Denza family, and the second layer is a luminous grille with diamond cutting technology.

Inside the vehicle, INCEPTION outlines a symmetrical cab with minimalist lines. In addition to the previous LCD instruments and large central control screen, it also adds a screen in front of the passenger seat. The car will be equipped with the Denza Link super intelligent interactive system and also support OTA upgrades.

The INCEPTION model (Source: Denza)

As an SUV concept car developed with the idea of a supercar in mind, INCEPTION is able to accelerate from 0 to 100km in 3 seconds. The car is said to have a length of 4.9 meters and a wheelbase of 2.9 meters.

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The mass-produced version of the Denza Concept SUV will be built upon the e-platform 3.0. It is planned to have two power versions, pure electric and DM-i hybrid, both of which will be equipped with BYD’s blade battery. The production version is expected to be launched in the first quarter of next year.