China’s ride-hailing behemoth Didi Chuxing announced on September 24 that its English language interface in China, DiDi English, has served more than 2 million users across 430 cities in China since its launch in 2017.
According to the company, their English language platform targeting expats has grown 16 times in terms of total user volume within the past two years. While the English version of the app is stripped of many features carried by the Chinese one – users have only four options Express, Taxi, Premier and Luxe – riders have consistently described it as “User-friendly” and “Convenient”, also praising it for safety and affordability.
More than half of the DiDi English users are concentrated in the Beijing-Tianjin-Hebei region, the Yangtze River Delta and the Pearl River Delta. The top five cities are unsurprisingly Shanghai, Beijing, Guangzhou, Shenzhen and Chengdu, some of the most expat-heavy localities in China.
Currently over 1 million expats work and live in China. The country is also expected to become the world’s No.1 tourist destination by 2030 with 127 million visitors each year, according to Euromonitor International. This tourism increase is likely to significantly benefit DiDi’s English ride-hailing business.