Douyin and TikTok Garner $283M in June Revenue
Mobile application data analysis company Sensor Tower released a report on July 8 claiming that Douyin and its overseas version TikTok earned more than $283 million in June from the App Store and Google Play – 1.9 times that of last June – remaining the top global non-game mobile app in terms of revenue.
According to the report, about 47.4% of their revenue came from China’s Douyin, 16.7% came from TikTok’s second-largest market of the United States, while 3.6% came from TikTok’s third-largest market of Japan.
YouTube ranked second on the list with revenue of nearly $129 million during the month, up 28.5% compared with the same period last year. Specifically, 36% of its revenue came from the US market, while 22.2% came from its second-largest market of Japan.
The other three apps in the list’s top five are dating app Tinder, Japanese comics subscription service Piccoma and storage space subscription service Google One.
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Line Comics earned more than $55 million in June, reaching a record high. Simultaneously, the app launched the “Indies Award 2022” activity in Japan, providing comic writers with bonuses and 12-week trial serialization. Comic writers can also exchange readers’ thumb-ups for gift cards of cash value, therefore encouraging more professional and amateur authors to create content. In addition, the app also has free reading activities, discounts and gifts to enhance user stickiness.
Thanks to its exclusive broadcast of romantic costume TV series “A Dream of Splendor,” Tencent Video’s mobile revenue in June increased by 9% quarter-on-quarter, which is the application with the highest growth rate among the top 10.