Douyin Integrates Doubao AI

According to the Chinese media outlet Tech Planet, the Douyin app is currently testing the integration of Doubao AI capabilities within the app, opening two strategic entry points for Doubao. This move signifies ByteDance’s acceleration in advancing its AI ecosystem layout. These two entry points are located in the short video interface and the message list, aiming to completely break the traditional barriers between AI products and traffic platforms.

Previously, users had to exit Douyin to use Doubao, resulting in low frequency of use and stickiness. By directly integrating it, Douyin can not only enhance its own AI capabilities but also introduce a broader user traffic to Doubao. ByteDance is concurrently advancing multiple AI product lines internally, including MoFang Zhi Dao, Ji Yi, Xiao He AI Doctor, covering various fields such as information reading, medical care, programming, showcasing a comprehensive AI product ecosystem.

This strategy mirrors Tencent‘s layout in the AI field. Tencent has successfully integrated Tencent Yuanbao AI into products like WeChat, achieving significant results. As of March 3rd, Tencent Yuanbao ranks first in the Apple App Store’s free app rankings, with Doubao closely following in fourth place.

These actions clearly demonstrate the significant emphasis internet giants place on the application of AI technology in content ecosystems and the fierce competition in user traffic and usage duration. By seamlessly integrating AI capabilities into existing products, these tech giants are redefining users’ digital interactive experiences, ushering in a new era of AI service ecosystems.

SEE ALSO: Tesla’s FSD Meets Challenges in Adapting to the Chinese Market