TikTok’s sister app Douyin announced on Tuesday that it has entered a partnership with Apple’s Siri which would allow iPhone users to activate Douyin’s search function through Siri’s voice command. The function has been made available to Douyin users on iPhones.
With the increasing popularity of short videos and video search, using Douyin to search has become a habit for many. As of last year, Douyin Search saw as many as 550 million monthly active users (MAUs) use the platform. The Siri shortcut will bring the convenience of voice command to Douyin’s 600 million daily active users who are now able to search on Douyin without lifting a finger.
“We have been continually working to optimize users’ experience and hope the new voice search function enabled by the partnership will make the search experience easier than ever for our users,” a spokesperson for Douyin said.
The new search function will help those who may be in the middle of doing something else, such as making braised pork belly (“hong shao rou”), but need to look something up. Now, along with Siri’s original wake command, end users can say “Search hong shao rou recipe on Douyin” – and video results wlil be displayed.
Launched in 2011, Siri has grown to become one of the most used voice assistants globally, which processes 25 billion requests monthly on more than 500 million devices.