Faraday Future Announces Max Ma as Global CEO of FX Brand
On November 11, Faraday Future announced that Max Ma has been appointed Global CEO of its wholly-owned subsidiary, Faraday X aiEV Inc. Reporting directly to FF Global CEO Matthias Aydt and Founder & Chief User Ecosystem Officer Jia Yueting, Max Ma will lead the execution of the FX strategy, driving the success of the FX brand.
Following the launch of the FX brand on September 19, the FX project has achieved significant progress as part of FF’s “Global Auto Industry Bridge Strategy.” The company has signed two strategic framework agreements and two memoranda of understanding to promote range-extended AIEVs in the U.S. and the Middle East. The project also aims to enhance global automotive components and supply chains, supporting the development of pure electric AIEVs (B-AIEVs) and range-extended AIEVs (RE-AIEVs) in these markets.
SEE ALSO: Jia Yueting Announces the Second Brand Strategy for Faraday Future
Ma, who has been with FF for nearly a decade, has played a critical role in the company’s journey, particularly during periods of challenge and financial difficulty.
FF also revealed details about its upcoming FX models, including the FX 5, with a projected price range of $20,000 to $30,000, and the FX 6, priced between $30,000 and $50,000. Both models will offer range-extended and pure electric options, with the first vehicle expected to roll off the line by late 2025, contingent upon securing the necessary funding.
