
Flying with Brown the Bear: DJI Launches its First “Characterized Drone”
Published:August 7, 2018
Reading Time:2 min read
DJI announced on August 6th its first “characterized drone,” a partnership product with LINE FRIENDS, adding fun to the drone technology. The new LINE FRIEND...
DJI announced on August 6th its first “characterized drone,” a partnership product with LINE FRIENDS, adding fun to the drone technology.
The new LINE FRIENDS (BROWN) l Spark drone features Brown, the poker-faced bear that appears in every LINE FRIENDS merchandise, making the mini-drone more playful and accessible.
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Line Friends. Image Source: Line Friends website.[/caption]
LINE FRIENDS, known for its original characters, has managed to promote their IP merchandise to 108 countries, including many countries where the Line app is not even commonly used.
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LINE FRIENDS (BROWN) l Spark drone. Image Source: DJI website.[/caption]
“Through the collaboration with LINE FRIENDS, we hope that drones can become a part of our everyday life by making aerial shooting simpler, more interesting and more personal,” said Monica Suk, senior communication manager at DJI.
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LINE FRIENDS (BROWN) l Spark drone. Image Source: DJI website.[/caption]
Spark is by far the smallest and lightest drone by DJI, with measures of 143 mm×143 mm× 55 mm and 0.3 kilogram in weight.
But the size doesn't compromise its functions. Spark is able to launch within seconds to shoot 12 megapixel photos and 1080p videos stabilized with a two-axis mechanical gimbal. It also features intelligent functions such as QuickShot, TapFly, ActiveTrack and Gesture.
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LINE FRIENDS (BROWN) l Spark drone. Image Source: DJI website.[/caption]
The LINE FRIENDS (BROWN) l Spark set, contains an aircraft, a remote controller, one battery, three pairs of propellers, two RC cables and one USB charger. It is priced at $399 and will be available for online purchase and at its flagship stores in North America, mainland China, Hong Kong, and South Korea.



