Former Executive of Xiaomi Joins Coolpad Group As President of Hardware Product Center

Domestic mobile phone brand Coolpad recently announced a change up of its management team. The company said that Li Yujing, former head of Redmi, will become the group’s vice president and will be responsible for product planning, hardware R&D, supply chain and quality management. The announcement also said that Hu Xing and Sima Yunrui were both appointed as the company’s vice presidents.

Li Yujing has more than 15 years of experience in R&D and supply chain management in the communication industry. Previously, he served as the product director of the mobile phone department and the director of the staff deparment in Xiaomi Group. He was responsible for the planning of the Redmi mobile phone product line, the strategic planning of hardware product systems and other businesses. Notably, he once defined the Redmi’s Note 7 series and Note 8 series.

As a popular series, Redmi’s Note product has the largest shipments in all of Redmi’s mobile phones. Among the Note series, only shipments of the Redmi Note7 and Redmi Note8 series have already reached 100 million units worldwide.

In the middle of the year, Coolpad officially announced its return to China’s mobile phone market and released their new product, the Coolpad COOL 20 at the same time. This new device is equipped with a double-sided glass body, 48-megapixel double camera and a MediaTek G80 chip, with prices hitting as low as 699 yuan. In terms of the company’s financial situation, the company has just introduced strategic investment from internationally renowned investment institutions and raised 833 million yuan ($130 million) during the last national holiday.

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Coolpad’s announcement also mentions that Qin Tao was appointed as Senior Vice President and Chief of Staff Department for the group, responsible for the group’s daily operations and management. Qin Tao, Hu Xing and Sima Yunrui have all worked at Xiaomi before joining Coolpad. In addition, Xu Yibo has been transferred from his current executive director role to a non-executive director role because he wants to devote more time to other affairs.