Global e-commerce SaaS platform Dianxiaomi announced on August 16 its completion of round-D financing totaling $110 million, led by Sequoia China and Softbank Vision Fund II, and followed by existing shareholders Tiger Global Management, GGV Capital and Huaxing Growth Capital under China Renaissance.
This represents another large amount of financing obtained by Dianxiaomi after its round C totaling $100 million in March, accumulating $210 million within half a year. After this round, Dianxiaomi will further expand its overseas team and accelerate its international strategic layout.
Dianxiaomi, which roughly translates as ‘shop assistant’, is an SaaS platform that provides one-stop e-commerce ecological services for global e-commerce sellers, linking e-commerce platforms, logistics and merchants. So far, it has built a diversified product matrix with ERP as the core, and created a variety of products such as free cross-border e-commerce ERP “Dianxiaomi,” Amazon refined management system ERP “SellFox,” Southeast Asian local e-commerce ERP “BigSeller,” and Latin American “UpSeller,” covering Southeast Asia, Latin America, Europe and America and other countries and regions.
In the first half of this year, the remarkable business progress of Dianxiaomi was “BigSeller,” a local e-commerce ERP in Southeast Asia. Since its official launch in September 2019, “BigSeller” has won the favor of more than 430,000 local e-commerce sellers. This June, the successful commercialization attempt of “BigSeller” became a major strategic turning point for Dianxiaomi to promote the international market.
According to the “e-Conomy SEA 2021” report by Google, Temasek and Bain & Company, e-commerce offers an important engine to promote the development of the digital economy in Southeast Asia. The report estimated that its e-commerce GMV could exceed $120 billion by end 2021, with the potential to reach $234 billion by 2025, a compound annual growth rate of over 60%.
In addition to the Southeast Asian market, Dianxiaomi is also accelerating its entry into Latin America, Europe and America, laying out localized products and positioning itself as an international brand. By copying its mature product capabilities and growth methodology, the platform’s registered users in Latin American have nearly doubled since the beginning of the year.
At present, there are more than 1.5 million global users of Dianxiaomi, and deep cooperation has been achieved with more than 50 top e-commerce platforms, more than 1,600 high-quality logistics providers and more than 80 overseas warehouses around the world, with the annual order transaction amount exceeding 350 billion yuan ($51.6 billion).