Alibaba kicked off the 14th edition of its 11.11 Global Shopping Festival, featuring more than 290,000 brands. The Chinese leading e-commerce player equips merchants with tools and solutions to secure business growth certainty for merchants during and beyond 11.11.
This year, Alibaba has close to 40,000 merchants from over 90 countries and regions offering products close to 7,000 categories. Millions of merchants and small and medium-sized entrepreneurs are also involved in the shopping gala. This year, Alibaba invests and innovates in the overall merchant support and logistics services to secures business growth certainty for merchants.
This year presales on Tmall kicked off at 8 pm on October 24. Two check-out windows follow the first window will begin at 8pm on October 31 and end on November 3, while the second window will last from 8 pm November 10 to November 11.
Alibaba, with over 1 billion consumers on its platforms in China, has further simplified the rules, lowered entrance thresholds, and reduced operating costs in an effort to attract more small and medium-sized entities to participate. The underlying technologies of the platform have been further upgraded to enhance the digital and intelligent management capabilities of merchants and help them to secure certainty in business growth.
Most importantly, Alibaba supports merchants on loyalty member recruitment, along with other initiatives, to promote the broader use of membership systems as a tool to attract, engage and retain consumers by merchants on its platforms. To date, more than 40 brands on Tmall have loyalty membership programs that surpassed ten million members and 600 brands have loyalty membership programs with over one million members.
During this year’s 11.11 Shopping Festival, entrepreneurs born in the 00s received special attention. Taobao has nearly one million generation Z merchants, most of whom participated in the event for the first time this year. “We hope that more young merchants will be discovered and supported,” said Trudy Dai, President of Core Domestic E-commerce.
Incentives for merchants and influencer-hosted livestreaming session will be one of many ways Alibaba will provide support to small and medium-sized businesses on its platforms this 11.11. In particular, Alibaba will offer marketing exposure and customer targeting assistance to newly-launched livestreaming channels.
To support the growing demand for logistics support from cross-border merchants, Cainiao has further streamlined warehousing, customs clearance, line haul and distribution for 11.11. It has increased the number of its import line haul routes by 20% and doubled the capacity of its self-operated bonded warehouses. Cainiao launched 400 line haul services spanning air, sea, road and rail to cover key import markets. For export from China, Cainiao is collaborating closely with AliExpress to offer delivery services within a committed timeframe and late-delivery compensation in various markets, ensuring a smoother experience for merchants and consumers.
For less-developed markets, Taobao Deals is working with more than 1,800 industrial clusters in China during 11.11 to offer value-for-money products, including groceries from over 10,000 factories.