Huawei and DJI Listed Twitter’s Chinese Brands Going Global
Twitter and FTChinese.com jointly released Twitter’s Report on Influences of Chinese Brands Going Global 2019, which focuses on high tech, gaming, mobile apps and cross-border e-commerce industries.
In the high tech sector, DJI, Honor, Huawei, Lenovo, OnePlus, OPPO, TCL, Transsion, Vivo and Xiaomi are listed. NetEase and Tencent are included in the gaming industry winners. And companies like Alibaba can be found in the e-commerce field.
“It is a long-term trend that Chinese companies are going global. And they have entered a new phase where it is driven by interaction and dialogues,” said Maya Hari, Twitter VP & Managing Director Asia Pacific.
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Based on Twitter’s big data, the company analyzed Chinese companies’ performance from perspectives of content quality, update frequency and interaction with audience on Twitter.
Up to the end of first quarter of 2019, Twitter has gathered 134 million monetizable daily active users, increasing 11 percent year on year. The hashtags generated by these users have become a channel for brands to trace and analyze users’ focus and interests, bringing about more effective conversations with local users.
“Chinese companies’ increasing global businesses benefit from their continued investment in brand marketing and their attention to the target market and users, instead of short-term goals such as user growth, conversion rate, downloads,” said Alan Lan, Twitter’s Head of Greater China business.
