Chinese tech giant Huawei and retail platform GOME Holdings are in talks to cooperate on digital retail upgrades, Caijing Tianxia reported on Wednesday.
The focus of this cooperation between GOME and Huawei is to carry out digital enhancements to retail businesses. Both parties will rely on their resources to drive the digital and intelligent transformation of physical enterprises, and further activate offline retail business. In terms of specific measures, GOME and Huawei are very likely to build a digital operation system centered on the consumer experience, based on GOME’s online retail platform and more than 4,000 offline stores.
GOME Holdings, formerly known as GOME Electronics, was founded on January 1, 1987. After 30 years of exploration and practice, it has developed into a product and services provider integrating retail, internet, finance, R&D, real estate, investment and other sectors.
The reason for the cooperation between the two parties is that GOME, which has been deeply involved in the retail industry for many years, hopes to build a service system integrating online and offline channels with the help of digital technology.
As an information and communications enterprise, Huawei has also invested substantial resources in retail business during recent years. Relying on its technology and experience, Huawei can help retail enterprises solve the difficulty of customer growth, bringing them new business growth points.
According to the analysis of some insiders, most retail enterprises use strategic cooperation and capital ties to carry out digital transformation. If GOME and Huawei can reach a cooperation, the two sides will jointly explore deep integration of the digital and real economies, bringing about a more convenient consumer experience.