Dada Group, a Chinese on-demand distribution and retail platform, announced on Monday that it has reached a strategic cooperation agreement with mobile phone manufacturer Vivo.
In 2016, Chinese e-commerce giant JD.com merged its online-to-offline unit, JD Daojia, with Dada, forming Dada-JD Daojia (JDDJ), an online grocery and delivery firm. JDDJ will cooperate with Vivo’s officially authorized “experience stores” in the areas of commodity management, digital marketing, user operation, performance optimization, and others. Dada Express will provide the smartphone maker with an instant delivery service for those who purchase Vivo’s cell phones through JD’s platform. Vivo will also support JD’s supply chain and products to further boost JDDJ’s supplies.
JDDJ posted a snapshot of the cooperation case on its Weibo account on July 23. Since JD was the first sales channel for the Vivo S10 series selfie flagship model, a Dada Express deliveryman delivered the very first smartphone sold in Beijing to Mr. Ma, a Beijing citizen, in just 15 minutes.
At present, more than 500 Vivo “experience stores” have been launched on JDDJ, covering more than 100 districts in 13 provinces and autonomous regions. Based on Dada Group’s responsibility of taking JD.COM’s instant retail business, these stores have also been launched in JD.COM simultaneously. According to the plan, by the end of 2021, the number of Vivo’s experience stores listed on JD.COM will gradually rise to more than 1,000.
In the quarter ending on March 31, Dada Group, established in 2014, achieved a total net income of 1.7 billion ($265.92 million), beating market expectations.