The LEGO Group and Tencent announced a renewed memorandum of understanding (MoU) on strategic cooperation to further consolidate and expand their collaboration in the field of digital play experiences for children.
Over the span of two years, under the new MoU, the two companies will deepen their cooperation in video, games and digital child safety, as well as explore new opportunities in social media, intellectual property rights and cooperate social responsibility.
Paul Huang, senior vice president of The LEGO Group and general manager of LEGO China, said, “ In the past two years, we have worked closely with each other and achieved impressive results in video, games and digital child safety. What’s more important is that they have been welcomed by Chinese children and families. Through the extended partnership, we will be able to offer more creative and safe digital play experiences for children in the country.”
The commitment to provide more digital play experiences was echoed by Steven Ma, senior vice president at Tencent Holdings, who said, “With the renewal of our partnership, we will continue to protect children’s digital safety while creating more quality digital play content for children, so as to stimulate their interests in and imagination for technology.”
As the world’s famous toy manufacturer and the world’s largest gaming company, the LEGO Group and Tencent will join forces to create high-quality digital LEGO content and develop a LEGO digital social networking service and product for children in China, among other collaborations in software applications.
The partnership was initially formed in early 2018 as the two sides committed to empower the digital future of Chinese children.