Industry

Meituan Dianping to Launch Premium Division for Community Group Buying Services

Jul 08, 2020, 16:28pm2020/07/09 00:59:56 Isabel Wang

Chinese food delivery and lifestyle services platform Meituan-Dianping (Meituan<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />) has announced an organizational adjustment to launch a premium business division for community group buying services, the company said Tuesday. Liang Chen, Meituan<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />’s Senior Vice President will be overseeing the new division.

The premium business division or “Meituan<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> Youxuan” of Meituan<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> will serve local communities with grocery group-buying services. In the near future, the company will launch a WeChat mini-app, and users will place orders through this program. “Meituan<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> Youxuan” has already launched its pilot service in the capital city of Shandong Province, Jinan, and is now expanding its local team.

SEE ALSO: Meituan’s Market Value Blows Past $1 Trillion HKD, With Sales Bouncing Back To Pre-Pandemic Level

Meituan<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> has also renamed its “Ella Division” which oversees the offline fresh grocery delivery business Ella Supermarket to “Maicai Division”, or Meituan<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> grocery shopping division, according to the company. Launched in May 2018 in Beijing, Ella Supermarket is a one-stop offline + online supermarket selling fresh produce, integrating fresh grocery, dining, and quick delivery to serve customers in fast-paced cities such as Beijing, Shanghai and Shenzhen.

Meituan<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />’s share price soared by 7.89% to HK$199.8 on Wednesday.