On August 9, world-renowned music content platform Billboard announced its official entry into the Chinese market, further expanding its global influence and bringing rich global music trends and content to music lovers in the country.
Since its founding in 1894, Billboard has been deeply involved in the entertainment industry, focusing on the world’s most popular singers, songs, albums and performances. With its global resource network, Billboard has extensive music content and leading charts in the industry, as well as a complete database of charts covering all music genres.
Today, Billboard is not only a music magazine, but also a multi-dimensional music content platform that attracts tens of millions of music lovers, artists and industry experts around the world. The firm provides innovative content, including exclusive interviews, original audio and video projects, premier music columns and activities.
“Billboard’s official entry into China is very exciting,” said Mike Van, the president of Billboard, adding: “We look forward to creating a platform for Chinese musicians to bring their unique musical and artistic creativity to music fans all over the world. We hope to tap more potential newcomers and jointly create a more cutting-edge pop music culture.”
Billboard has now opened official accounts on Sina Weibo and WeChat, which will regularly showcase authoritative charts and the latest international music trends, also interacting with Chinese music fans. At the same time, Billboard announced the establishment of its “Billboard Master Collection” on Weibo. Composed of “golden ears” honed by years of work in the music industry, Billboard Master Collection aims to provide private music recommendations with professional quality and personal characteristics for Chinese music fans from a cutting-edge aesthetic perspective and unique musical taste.
Entering China demonstrates Billboard’s continuous efforts to tap into the global music market. In addition to chart and music information, Billboard will also seek to cooperate with local industry partners in China to create a series of blockbuster content tailored to Chinese music lovers, as well as spreading and promoting Chinese artists and music around the world.