NetEase Invests in Canadian Game Developer Behaviour Interactive

Chinese internet company NetEase announced today its strategic investment in Montreal-based game development company Behaviour Interactive. The Canadian company gave up part of its equity but will remain independent. NetEase will nominate a director to sit on Behaviour Interactive’s board of directors.

“NetEase is pleased to further develop our relationship with Behaviour, an online games pioneer and a leader of the asymmetrical battle arena genre,” said Ethan Wang, Vice President of NetEase. “We look forward to leveraging Behaviour’s deep passion and expertise to enhance our R&D efforts and deliver even more exciting new products to players worldwide.”

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Meanwhile, Behaviour Interactive President and Executive Producer Remi Racine said: “NetEase‘s investment proves our reputation in the field of online games over the past 27 years. At Behaviour, we are continuously looking for opportunities to accelerate growth by investing in R&D for new and innovative games for our players and in the recruitment of exceptional talent. As an industry leader in online games, NetEase brings highly reputable R&D and operational capabilities and experience that we believe will drive sustainable, long-term growth well into the future.”

Behaviour Interactive is the largest independent video game developer in Canada. Their hit horror game, Dead by Daylight, is widely recognized in the global market. The company has developed more than 250 games to serve gamers worldwide since 1992.