Augmented reality (AR) technology firm Nreal announced that it has jointly launched online and offline sales of its AR smart glasses, the Nreal Air, in Japan, partnering with two domestic telecom operators.
The Nreal Air was first released in September 2021, focusing on watching movies and positioned as a consumer product. The company describes it as a pair of sunglasses with built-in AR technology, which needs to be connected to a smartphone to use. With this device, buyers can watch YouTube videos, play smartphone games and socialize with friends.
In terms of display, the Nreal Air adopts a Micro-OLED screen, with a field of view (FoV) of 46 degrees and 49 pixels per degree (PPD), which is close to retinal level display. Its color clarity is twice that of ordinary VR glasses.
The Nreal Air is also a TUV Rheinland certificated product. The proportion of high-energy visible blue light in the blue light spectrum emitted by the Micro-OLED screen is only 31%, and 99.5% sRGB color gamut is achieved. This can effectively reduce the potential impact of blue light on vision and ensure that the screen almost completely presents sRGB color gamut colors.
The Nreal Air also meets TUV Rheinland’s stroboscopic requirements, which can effectively reduce the visual fatigue caused by flickering screens.
According to the promotion plan revealed by the company when the product was first released, Nreal intends to promote Nreal Air glasses significantly in 2022. In terms of sales channels, Nreal will cooperate with major smartphone operators. Previously, Deutsche Telekom AG of Germany, LG Uplus of South Korea and KDDI of Japan have been important partners of Nreal.