OnePlus Led India’s Premium Market in Q4, Marking Highest Ever Shipment in a Single Quarter

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Chinese smartphone company OnePlus recorded its highest ever shipments in a single quarter (Q4 2018) to lead India’s premium smartphone segment for three successive quarters, capturing a 36 percent market share.

Although Samsung was in the lead, OnePlus was right on its tail with a very competitive 33 percent market share.

India premium smartphone shipment market share 2018
India premium smartphone shipment market share 2018 (Source: Counterpoint)

According to Counterpoint Research’s latest analysis on the Indian smartphone market, shipments of the premium smartphone segment reached a historical high in one quarter (Q4 2018) and one year (2018).

The overall premium segment grew by 8 percent year-on-year for the full year of 2018 and 16 percent year-on-year for Q4 2018.

Source: Counterpoint Research Monthly India Market Analysis December 2018
Source: Counterpoint Research Monthly India Market Analysis December 2018

The feat was largely driven by the strong demand of the latest OnePlus 6T during Diwali festive season. The momentum continued to soar post-season due to strong word-of-mouth and product feedback from users.

Apple’s premium segment shipments experienced a 25 percent year-on-year decline in Q4 2018.

Featured Image Source: Android Headlines

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