Online Research Services Provider Choiceform Secures $30 Million in Financing

Chinese tech media outlet 36Kr learned on Monday that Choiceform, a provider of online research services, has completed new financing of $30 million, which was jointly led by Sequoia China Seed Fund, Zoo Capital and a well-known strategic investment institution, followed by Albatross Venture and Aqua Ventures.

Choiceform, founded in 2015, is a company that helps enterprises realize experience management, including both customers and employees. It integrates digital strategy, data analysis and platforms into customer experience management and transformation strategies.

An overseas company similar to Choiceform is Qualtrics. At the beginning of this year, Qualtrics was listed on NASDAQ with a market value as high as $27.3 billion.

Choiceform seeks to reshape the experience management process with technology, combining rich industry experience, advanced network technologies and data.

As an example of the firm’s services, when a client starts to design a questionnaire using different problem templates provided by Choiceform in its database, the client can flexibly create forms by simply clicking and dragging the charts.

When distributing the questionnaire, Choiceform attaches great importance to “critical moments,” such as hotel check-out and test drives when users are more willing to give feedback, which can improve efficiency.

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After the questionnaire is collected, Choiceform combines “X Data” (Customer Experience Data) with “O Data” (Operational Data) to proceed the algorithm in real time, accurately define the requirements of users, and immediately push marketing or follow up services.

Choiceform can enable enterprises to collect user experience efficiently and realize management of core data assets. Choiceform’s system has been popular among leading companies in automobile, real estate, 3C and retail industries.