OPPO Announces New Personnel Adjustments, Appoints New CMO

OPPO announced the appointment of Liu Lie as president of global marketing and concurrently as CMO of China in the company, he will report directly to CEO Tony Chen.

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Liu Lie previously served as the brand director of OPPO. He was responsible for the development of several successful mobile lineups such as OPPO Find, Ulike, and Real.

The OPPO announcement stated that due to personal health reasons, former OPPO Global Marketing President Shen Yiren will step down from his position. The company thanked him for his efforts and hard work for OPPO and wished him to return to the team as soon as possible.

This is OPPO’s second round of personnel adjustments this year. Earlier, OPPO announced on its official website that it had appointed Vice President Liu Bo as President of China.