Chinese smartphone manufacturer OPPO has set up a new camera innovation laboratory at its R&D centre in Hyderabad, India. This new lab is dedicated to developing functions for the Indian and South Asian markets.
OPPO said that the new camera innovation lab will optimize camera technology and improve the overall performance of its smart phones.
This new lab will work on developing AI facial reconstruction technology to enhance the application of beauty solutions and using AI fine-tuning camera solutions to improve imaging software in a bid to obtain a better user experience. The team will also carry out research on full dimension fusion (FDF) portrait video system technology.
The lab will also be responsible for developing innovative solutions for still life photography and video shooting. The company will test photo cameras in a variety of scenarios and analyze the data produced from the samples at the lab.
The solutions developed by the Indian team will be used in global markets such as the Middle East, South Asia, Japan, Europe and Africa. Tasleem Arif, Vice President and Head of OPPO India’s R&D department, said: “Although we are committed to improving the overall camera experience for our users, our focal point is the localization of global solutions and the development of new solutions that can be globalized.”
India is now the world’s second largest smartphone market. TrendForce reports that the top five mobile phone brands in the world, namely Samsung, Apple, Xiaomi, OPPO and Vivo, have all set up production lines in India or work together through OEM factories (Original Equipment Manufacturer) to meet the local demand.