OPPO Opens First Super-Flagship in Shanghai, Launches New Year Phone

OPPO announced on the afternoon of Christmas Eve that it has upgraded its offline stores to open its first super flagship store in Shanghai.

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Located on Huaihai Road, the OPPO flagship has a 500-square-meter experience zone and sales area. Apart from mobile phones, OPPO also sells headphones, speakers, robots and other branded gadgets. Mobile payment is available in the flagship store. Wu Qiang, OPPO vice president, said the super flagship store would bring a new product experience and broader brand display and service experience.

Wu said last year he was reviewing the OPPO brand and hoped to make some changes. There was space for improvement in terms of the OPPO brand recognition, and the experience store is a direct communication channel for users to experience its brand service.

As for the site of the first super flagship, he said OPPO ranked among the Top 3 phone makers in terms of sales volume in first-tier cities. But there is still room for improving its brand influence. He decided to open the first flagship store in a first-tier cities. The first choice was in Shanghai. OPPO will open a second store in Shenzhen.

“The super flagship store is just one aspect of the OPPO brand upgrade, and there will be more changes in the future,” Wu Qiang said.

Wu joined Yang Yang, pop singer and brand spokesperson, in announcing the launch of the New Year version of OPPO R11S Star Curtain for online and offline sale on December 25.