OPPO on Thursday opened its first offline store in Hamburg, Germany, the biggest OPPO store in Western Europe.
The new store is located on Mönckebergstraße in Hamburg, which is one of the main shopping streets in the city. OPPO will display its entire product line in the shop, such as OPPO Find X2 series, OPPO Watch and a variety of accessories.
“Germany has one of the largest mobile phone markets in Europe, so the German market is particularly important to us,” said Maggie Xue, president of OPPO’s West European Region. “We plan to open more stores in the near future and continue to expand our business in Europe.”
OPPO officially launched in Germany in February this year. In May, the company established its European headquarters in Düsseldorf. Now, OPPO has launched in over 10 countries in Western Europe.
According to data from market research company Canalys, OPPO ranked among the top five companies for European smartphone market shipments in Q2 this year. Its shipments surged 41% compared to the same period last year.