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A Review of Chinese Brands Involved with the FIFA World Cup Qatar 2022
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A Review of Chinese Brands Involved with the FIFA World Cup Qatar 2022

Nov 23, 2022
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A Review of Chinese Brands Involved with the FIFA World Cup Qatar 2022
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A Review of Chinese Brands Involved with the FIFA World Cup Qatar 2022
(Source: Xinhua)

On November 20, the FIFA World Cup Qatar 2022 opened. From manufacturing, brand marketing, cultural derivatives to event broadcasting, the stadium is full of Chinese elements.

Lusail Stadium, the main venue for this year’s World Cup, was constructed jointly by HBK Contracting and China Railway Construction Corporation. It is the first tim…

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