Alibaba’s Price-for-Quality Brand Taobao Xinxuan to Recede

Taobao Xinxuan’s store in Shanghai (Source: Sohu)

Taobao Xinxuan, an affiliate shopping channel and product line of Alibaba’s Taobao, will change from an independent brand to providing products for Tmall Supermarket, focusing on young families, LatePost reported on Wednesday.

Under this arrangement, Taobao Xinxuan will be upgraded to a new brand called “M…