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ByteDance’s Content Aggregator Toutiao Adds E-Commerce Channel Linked to Douyin
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ByteDance’s Content Aggregator Toutiao Adds E-Commerce Channel Linked to Douyin

Oct 19, 2022
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ByteDance’s Content Aggregator Toutiao Adds E-Commerce Channel Linked to Douyin
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(Source: Inventiva)

An independent shopping channel has been set up within Toutiao, a content discovery platform owned by Beijing-based tech giant and TikTok parent company ByteDance. Users of the new service can purchase goods provided by Douyin’s e-commerce business in the shopping channel by inputting keywords and placing an order, Tech Planet reporte…

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