ByteDance’s Content Aggregator Toutiao Adds E-Commerce Channel Linked to Douyin

(Source: Inventiva)

An independent shopping channel has been set up within Toutiao, a content discovery platform owned by Beijing-based tech giant and TikTok parent company ByteDance. Users of the new service can purchase goods provided by Douyin’s e-commerce business in the shopping channel by inputting keywords and placing an order, Tech Planet reporte…