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ByteDance’s Douyin to Broadcast 2022 World Cup
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ByteDance’s Douyin to Broadcast 2022 World Cup

Jun 22, 2022
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ByteDance’s Douyin to Broadcast 2022 World Cup
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ByteDance’s Douyin to Broadcast 2022 World Cup
(Source: FIFA & CMG & Douyin)

China Media Group (CMG) and Douyin held a cloud release event on Tuesday, announcing that Douyin will become the broadcasting rights holder of the 2022 World Cup in Qatar and the strategic partner of China Media Group live-streaming.

Kelly Zhang, CEO of Douyin, said that the sports ecology in Douyin is becoming richer in as t…

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