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ByteDance’s Douyin Wins FIFA World Cup Broadcasting Rights
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ByteDance’s Douyin Wins FIFA World Cup Broadcasting Rights

Nov 30, 2022
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ByteDance’s Douyin Wins FIFA World Cup Broadcasting Rights
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ByteDance’s Douyin Wins FIFA World Cup Broadcasting Rights
(Source: Douyin)

Football fans in China previously watched the World Cup only through traditional television channels like CCTV or online video streaming platforms such as Youku, but during this year’s edition, ByteDance’s Douyin became the first short video platform in the country to obtain live broadcasting rights for the competition.

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