Chinese Short Video and Livestreaming Platform Douyin Looks to Challenge Alibaba

(Source: Freepik)

Starting on September 4, the Chinese division of Japanese fast fashion brand Uniqlo commenced e-commerce livestreaming sessions on Douyin, TikTok’s counterpart for mainland China owned by parent company ByteDance. Analysts believe that shoes and clothing are the most important category for Taobao, the traditional leader of Chinese e-com…