Chinese Variety Store Miniso Apologizes for Early Marketing as Japanese Designer Brand

(Source: Miniso)

On August 18, Chinese variety store Miniso issued a statement in which it apologized for earlier marketing efforts that presented the company as a “Japanese designer brand.” The statement said that from 2015 to 2018, when Miniso was in the early stages of its globalization, it hired Japanese designer Miyake Junya as the chief designer, w…