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Eclipsed by Its Predecessor, Double 12’s Statistics Revealed
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Eclipsed by Its Predecessor, Double 12’s Statistics Revealed

Dec 14, 2020
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Eclipsed by Its Predecessor, Double 12’s Statistics Revealed
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(Source: Tmall)

Compared to the grand scale of the Double 11 shopping festival and its spectacular performance reports from e-commerce platforms, Double 12, which took place on Dec. 12, appeared to be more low-key without ubiquitous campaigns and great discounts. Taobao, JD.com, Pinduoduo and other online shopping sites didn’t publish sales statistics of…

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