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From 2008 to 2022, A Transformed Landscape for Broadcasting at the Beijing Olympics
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From 2008 to 2022, A Transformed Landscape for Broadcasting at the Beijing Olympics

Feb 07, 2022
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From 2008 to 2022, A Transformed Landscape for Broadcasting at the Beijing Olympics
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Alibaba & Olympics
Alibaba co-founder and chairman Jack Ma with IOC president Thomas Bach. (Source: olympics.com)

At eight p.m. on the eighth day of the eighth month of 2008, the Olympic Games at long last arrived in China. Marking the official commencement of the opening ceremonies at the Bird’s Nest stadium in Beijing, the auspicious moment was ripe with symbolism and ju…

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