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Kuaishou and NBA Reach Multi-Year Strategic Cooperation Partnership, to Explore New Model for Monetizing Content Recreation
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Kuaishou and NBA Reach Multi-Year Strategic Cooperation Partnership, to Explore New Model for Monetizing Content Recreation

Oct 18, 2021
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Kuaishou and NBA Reach Multi-Year Strategic Cooperation Partnership, to Explore New Model for Monetizing Content Recreation
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(Source: Kuaishou)

Kuaishou, a short video sharing platform and Douyin’s major competitor in China, held a strategic cooperation conference alongside NBA China on Monday in Beijing, announcing that the two sides have reached a multi-year strategic cooperation partnership.

Under the arrangement, Kuaishou will become the first media partner of NBA China for…

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