Lackluster Super Bowl Interest in China Underscores NFL’s Regional Challenges

Feb 16, 2022

∙ Paid

NFL/Weibo — *Prior to Monday’s Super Bowl, the NFL published a video on its official Weibo account to explain the rules of American football to its Chinese audience. (Image: NFL/Sina Weibo)*

A mid all the spectacle and pomp of the 2022 Beijing Winter Olympics, the attention of sports fans in the United States was diverted on Monday to an event taking place closer to h…

Keep reading with a 7-day free trial

Subscribe to Pandaily to keep reading this post and get 7 days of free access to the full post archives.